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Over 50% of Indonesian youth use TikTok and Instagram as business platforms, driving a massive social commerce trend that contributes nearly $8 billion annually to the economy.

These are the "cool, artsy kids" who frequent indie cafes, underground gigs, and prioritize authenticity and local music. Over 50% of Indonesian youth use TikTok and

Indonesian youth often categorize themselves into distinct subcultures that dictate their fashion, social habits, and entertainment preferences: artsy kids" who frequent indie cafes

While there has been a recent slight dip in overall mobile entertainment consumption as students return to physical reading and live events, 83% still actively use YouTube, Instagram, and TikTok for daily content. 83% still actively use YouTube