The customer knows your product and only needs a "deal" or a reason to buy now.
Enlarge the claim. If the first guy promised 5 lbs of weight loss, you promise 10 lbs.
Elaborate the mechanism. Make the "how" even faster or easier.
They feel a pain point but don't know a solution is even possible.
Schwartz argues that . It can only channel existing hopes, dreams, and fears onto a specific product. Your job as a marketer is to: Identify the most powerful existing desire. Acknowledge that desire in your headline. Bridge that desire to your product's performance. Where to Read Breakthrough Advertising
They know your product but aren't yet convinced it's the right fit for them.
While many search for a , it is important to note that the book is under active copyright. Genuine, legal copies are primarily available through the Official Publisher, Titans Marketing , where it is sold for approximately $125 .
They know what result they want but don't know your specific product exists.