2026 has seen the rise of IPTech —technologies like digital watermarking and blockchain used to verify human authorship and protect creators' intellectual property in the age of AI. 2026 Digital Media Trends | Deloitte Insights
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Below is an exploration of the dominant trends defining this new era of deep, interactive, and hyper-personalized media. 1. The Era of "Agentic" Hyper-Personalization 2026 has seen the rise of IPTech —technologies