Manga acts as the "R&D" for the industry. A successful manga is adapted into an anime, which then fuels a massive market for merchandise, music, and "2.5D" stage plays. The Idol Phenomenon and J-Pop
Perhaps the most visible facet of Japanese entertainment is the manga and anime industry. What began as local comic books has evolved into a multi-billion dollar global phenomenon. Manga acts as the "R&D" for the industry
Japan is the spiritual home of modern video games. Giants like Nintendo, Sony, and Sega defined the childhoods of generations. Manga acts as the "R&D" for the industry