A breakout trend in 2026, these are ultra-short narrative series with episodes lasting only 1–2 minutes, optimized for mobile viewing. Major players like ZEE5 and Amazon MX Player are investing heavily in this format to capture a projected 150 million viewers.
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Apps like Josh and Chingari are the fastest-growing segments for short-video "MMS-style" entertainment among Gen Z. Legal and Ethical Landscape A breakout trend in 2026, these are ultra-short