These digital tools support Chola's presence across 1,757 branches, helping manage assets under management (AUM) exceeding ₹2.27 lakh crore.
The platform is a specialized digital ecosystem developed by Cholamandalam Investment and Finance Company Limited (Chola) , a key financial services arm of the Murugappa Group . This system is designed to streamline sales operations, lead management, and digital lending processes for their diverse portfolio, which includes vehicle finance, home loans, and SME lending. Core Capabilities of the LEAP Sales Platform leap chola murugappa sales
The platform, often accessed via tools like the Chola Smart Sales App , allows executives to create new leads directly from the field and monitor real-time progress. These digital tools support Chola's presence across 1,757
Beyond internal use, the system facilitates business from various channels, including direct-to-consumer apps, partnerships with FinTechs, and traditional DSA models. Access and Security for Partners Chola Self-Service Portal: Login Core Capabilities of the LEAP Sales Platform The
New modules, such as the Loan Management System (LMS) for housing finance, have been successfully launched in record timelines of six to seven months.