Users often use emojis (like π, π, π¦) and specific numbers (e.g., "80214221") to bypass platform content filters. The Landscape in 2021
Under Mongolian law, organizing or brokering such services is illegal and subject to criminal prosecution.
The continued economic strain in Mongolia during 2021 led more individuals toward "shadow economy" activities. Local reports noted an increase in young people seeking "financial help" through these informal online channels.
Posts often include a phone number and the phrase "Call hiiy" (Let's call) or "Uulzy" (Let's meet).
In response to the proliferation of these groups, Mongolian authorities launched the "UNFRIEND" campaign . This initiative encouraged social media users to remove unknown profiles and reported groups that served as "brokers" for illegal services.