This story explores the intersection of life milestones, corporate data tracking, and the ten-year evolution of consumer privacy. The 2011 Discovery: When Data Knew First
: By tracking purchases of unscented lotion, large bags of cotton balls, and specific vitamin supplements, Target could estimate a customer's due date within a narrow window. Shanie Love - Pregnant -2011-12-31- Target -2021-
: The most famous anecdote involved a father in Minneapolis who discovered his teenage daughter was pregnant only after she began receiving maternity-themed coupons in the mail from Target. This story explores the intersection of life milestones,
: While the retail world was debating the ethics of big data, families were navigating the first signs of pregnancy —from missed periods to the exhaustion of the first trimester. corporate data tracking