Co-authored by Angus Hyland , a partner at Pentagram, and freelance writer Steven Bateman, the book takes a unique approach to branding. Rather than focusing on the "meaning" or industry of a logo, it categorizes symbols by their . By divesting these marks of their customary contexts, the authors allow readers to appreciate the pure effectiveness of their composition and design impact.
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: Interspersed throughout the collection are short case studies of classic symbols—such as the Nike Swoosh or the Shell logo—and exceptional recent designs, providing deeper context into their longevity and success. Co-authored by Angus Hyland , a partner at
: For easy navigation, the book is indexed by sector, designer, and client. Accessing the Book Many designers look for a PDF version of