In the age of social media, the barrier between "pet" and "performer" has blurred. Animals are no longer just supporting characters; they are the stars.
While social media focuses on the domestic, traditional media—specifically film and television—has mastered the "wildlife spectacle."
Profiles dedicated to specific pets—like the late Grumpy Cat or Doug the Pug—have amassed millions of followers. These animals function as brands, securing lucrative sponsorship deals and appearing in traditional media like talk shows and movies.