Ben Settle - Email Players 1 - — 15

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers".

Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily. Ben Settle - Email Players 1 - 15

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: Instead of trying to please everyone, these issues

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15 This keeps readers engaged even when they are

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails:

Understanding and optimising the 5 important parts of an email