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: Brands like Red Bull and LEGO have long operated as media companies. In 2026, even apparel brands like Under Armour are developing original scripted series.

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: Virtual influencers and AI personalities are moving from social media into mainstream advertising and film, challenging traditional ideas of "talent". : Brands like Red Bull and LEGO have

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: Subscription services like UP Faith & Family are thriving by providing "safe" environments for multi-generational viewing. Popular Media Trends in 2026